Daily Archives: December 18, 2017

Driving Traffic to Your Site with PPC Management

PPC search engine really directs Traffic to your website. The website is very cheap because you are not charged for advertising. Otherwise they can give you money per click if you click on keywords that are relevant to the information they are looking for on your site. Whatever your browser offers will lead to your website.

Because you pay the cost per click to the website, then PPC Management becomes very important. Without doing a good PPC Management you will easily lose money. PPC Management begins before  you ever bid on a keyword. Crafting a practical ppc management strategy is essential. Most pay-per-click programs allow you to specify a monthly, or sometimes even a daily spending budget.

Once your budget is reached, your ads quit appearing in the PPC search results so you are not charged more than you have budgeted for. Some service companies use certain marketing strategies; they leave ads until they get as many visitors as possible until they can handle it. PPC management must use one strategy. Make sure your PPC ads do not exceed your budget.

Another factor that you must consider in order to effectively manage PPC is to pay attention to the actual value of your website traffic. The actual value of each customer is used as the data in the ad budget creation budget. For keywords do not exceed the actual value of your blog traffic. If it exceeds, then prepare your expenses will be more than your income.

Knowing the actual value of each of your visitors is very important for PPC Management. To calculate that value, you must first determine your conversion rate by dividing the average number of visitors per month with the average sales per month. You will get a percentage which reflects your conversion rate. Now take your average gross revenue, subtract your average expenses and divide that number by your average number of sales to determine your net profit per sale. Next, divide your net profit per sale by your conversion rate. The resulting number is the value of each visitor to your website. When bidding on keywords, do not bid more than the value of each visitor.

After PPC advertising campaigns are set up, then necessary Continual PPC management activities involve reviewing reports to see how effective particular keyword bids are in driving traffic to the website, reviewing the value per visitor periodically, and testing new keywords and keyword phrases to see if others will be more effective in driving traffic to the website.